For the first 4 years, after I created my first blog, I was seriously struggling to actually find a way to monetize my Knowledge and get some ROI on time and money I was investing every single day and in a way that will won’t compromise my christian values. I invested in a ton of courses, all of which got me nowhere.
As a busy mom of 2, a pastor’s wife and church planter/missionary, I barely had time to sit down, let alone watch 4 million hours of video content.
I knew that standing out as the expert in front of my audience would really help but I didn’t know just how IMPORTANT it was.
Yes, I tried everything. You name it, I was doing it.
I was trying to be visible on social media, I was blogging, doing youtube videos, podcasting, I tried to rank my website to get traffic, I did affiliate marketing hoping that would help and doing everything the “gurus” teach.
And yet every single month I had less money coming in than I had going out.
I was so broke, and got discouraged
I had zero clarity, I struggled with looking for approval and I even pivoted into a dress making service type service, looking for products I could sell and seriously fighting the idea of getting back to the security of a Paycheck.
Who was I to try and run a location-free side business anyway? All sort of self-doubt and negative self-talk corroded my mind.
THEN ONE DAY,
I was stirring at my husband on the sick bed after miraculously surviving a stroke at 42 and then something snapped inside me as I realized that I couldn’t EVER go back.
I couldn’t have it any other way.
I realized, in that moment, that no matter how hard it is, making my business work was a non-negotiable and was a HUGE priority.
And in that moment I finally found the fierce courage to stop playing small at my business and to get really serious about doing WHATEVER it took to make my business a success, without compromising my faith.
I had some serious reflecting to do but to do it, I had to step out and ask myself questions. I had to step into the shoes of my perfect clients to see things from their perspective.
I knew my biggest issue with monetizing my skills was that NO ONE KNEW ME as an expert.
Another thing was that I struggled with the shiny object syndrome so I did everything that will make me look more put together and this led me to go in different directions at various points in my journey.
Sure, there were some seasons when I consistently followed a path and got some social media likes from sympathetic friends and family but ultimately, my goal was to grow my brand and my income, neither of which were happening.
So I made up my mind and set out to make key changes once and for all.
And the results were almost immediate because, after just a few weeks of focusing on who my ideal clients were and what they are REALLY looking for and helping them as the EXPERT the solution for them, they started to reach out to me.
Many actually. And that’s when I discovered the true secret to monetizing my wisdom to build a profitable side business.
It's not your Content, website, your branding…
IT’S YOUR IRRESISTIBLE OFFERS!
Because, while all of those other things can definitely be beneficial, if your offer doesn’t connect with those who need it, sounds the same as everyone else’s or is too generic to get your audience to take action, then you are absolutely wasting your efforts doing anything else.
And I am being completely serious here…
Don’t waste your time and resources building a website, paying for branding, or chasing after social media following, struggling to get an email list, or paying for Facebook ads until you have got this absolutely nailed. Because it’s like sitting on a 5 figure – 6 figure opportunity, even 7, like waking up every day and looking at a $500,000 check on your desk that you CANNOT cash
And I should know.
Because I did all of these things before I had my irresistible offer nailed, and it got me exactly nowhere but exhausted and broke.
GETTING CLEAR ON THE SOLUTION I PROVIDE FOR WHO MADE ALL THE DIFFERENCE
